Viktor Stojanov

Founder of Activities Matter

Welcome! I’m Viktor Stojanov, and I believe in the power of living with purpose and being fully present in every moment. Beyond my reading, programming and triathlon, I’m driven by a desire to connect authentically with others. This philosophy is at the heart of Activities Matter, the journaling app I set out to build. Our mission is to be your personal guide to building a life of purpose and fulfillment , helping you bridge the gap between aspiration and reality through intuitive journaling and intelligent insights. Join me as we explore how to consciously design the life you truly desire.

Create More, Consume Less

Create More, Consume Less We live in a world of unprecedented abundance. For generations, the primary challenge of human existence was scarcity. Today, for many of us, it’s the opposite. We are drowning in a sea of stuff, both material and digital. The consumerist machine that once promised happiness through ownership has evolved. It no longer just sells us things to fill every corner of our homes, but also content to fill every second of our time. We’ve shifted from accumulating possessions to accumulating experiences, from seasonal wardrobes to endless, algorithmically-curated feeds. The result, however, remains the same: a feeling of being empty and unfulfilled.

An Epidemic of Emptiness

An Epidemic of Emptiness There is a quiet epidemic spreading through our society. It doesn’t present with a fever or a cough, but with a deep, persistent hum of emptiness. It’s the feeling of being busy but not fulfilled. Of being connected to everything but belonging to nothing. It’s the hollowness we feel at the end of a long day of optimized productivity, when we’re left with the terrifying question: “After all this, what was the point?”