Privacy Policy

Last updated: December 27, 2025

Introduction

Welcome to Activities Matter. We value your privacy and are committed to protecting your personal data. This privacy policy explains how we handle your personal data when you use our website and mobile app.

Website Analytics and Tracking

Privacy-Friendly Analytics

Our website uses TelemetryDeck, a privacy-focused analytics service that:

  • Tracks basic website usage (pageviews, traffic sources, UTM parameters)
  • Does not use cookies or browser fingerprinting
  • Generates anonymous, hashed user identifiers based on date, website, and partial IP
  • Cannot track users across different websites or days
  • Is GDPR-compliant and does not require cookie consent banners
  • Automatically marks localhost/development as test data

What Data We Collect

We collect anonymized data including:

  • Page URLs and referrer information
  • Browser type and version
  • Device type (mobile, tablet, desktop)
  • Operating system
  • Country and continent (no precise location)
  • UTM campaign parameters

What We Don’t Collect

  • No personal identifiers (names, emails, etc.)
  • No cookies stored on your device
  • No cross-site tracking
  • No persistent user profiles

Mobile App Privacy

Important Note: Website tracking and app tracking are completely separate. This section covers our mobile app privacy practices.

Information We Collect

Mobile App:

Our app collects the following types of data:

  • Mood and Activity Data: You can voluntarily add your daily mood and track various activities. This user-created data is stored locally on your device and is not shared with any third party.
  • Photos: You can add pictures within the app. These photos are stored locally on your device and are not shared with any third party.
  • Anonymized User UUID: We use an anonymized user UUID to facilitate in-app purchases for our Premium features. This is the only data that is shared with us and it is done in an anonymized manner.
  • Anonymized App Activity Data: We collect anonymized user app activity data to analyze how much the app and its features are used. This data is completely anonymized and contains no personal information, such as the specific mood you entered or the particular activity you performed. The data collected only indicates that a mood was entered or an activity was logged, without identifying individual users. The anonymized tracking data is stored on secure third-party servers located in the EU, where we are located. You can choose to stop the collection of this anonymized data at any time through the app settings.

How We Use Your Information

Mobile App:

The data collected by our app is used in the following ways:

  • Mood and Activity Data: To help you track and analyze your daily moods and activities.
  • Photos: To allow you to attach pictures to your mood and activity entries.
  • Anonymized User UUID: To process and validate in-app purchases for our Premium features.
  • Anonymized App Activity Data: To understand user interaction with the app and its features, allowing us to improve our services. This data is stored securely in the EU and does not include any personal information. You have the option to disable the collection of this data through the app settings.

Website:

Website analytics data is used to:

  • Understand how visitors use our website
  • Improve website performance and user experience
  • Track the effectiveness of marketing campaigns
  • Analyze traffic sources and user behavior

All analytics are anonymized and privacy-friendly. We cannot identify individual users across different days or websites.

Data Storage and Security

Mobile App:

All data (mood, activity, photos) is stored locally on your device. We do not have access to this data and it is never transmitted to our servers or any third party. The anonymized user UUID used for Premium purchases is handled securely and only used for the purpose of transaction validation. Additionally, anonymized app activity data is stored on our servers located in the EU to help us analyze app usage. This data does not include any personal information. If you prefer not to share this anonymized data, you can disable this feature in the app settings.

Website:

  • Analytics data: Stored by TelemetryDeck’s secure servers located in Germany (EU)
  • No cookies: No data stored on your device
  • Anonymized identifiers: Generated daily, cannot track across days or sites
  • No personal identification: We do not collect names, email addresses, or other personal identifiers on our website

Third-Party Services

Mobile App:

We do not share any of your personal data with third parties. The only exception is the anonymized user UUID, which is used for processing in-app purchases through our payment processor. This UUID is anonymized and does not contain any personal information. The anonymized app activity data is also not shared with any third parties and is used solely for improving our app’s functionality.

Website:

We use TelemetryDeck for website analytics, a privacy-focused analytics service based in Germany. TelemetryDeck processes all data within the EU and does not use cookies or cross-site tracking. Only anonymized usage data is collected. For more information, visit TelemetryDeck’s Privacy Policy.

Location and Map Services (Mobile App)

The app includes optional location features that can be enabled or disabled at any time from the app preferences:

  • Location Tracking: Location data is captured only when you create a new Entry (mood/activity log). This location data is stored locally on your device and is never transmitted to our servers.
  • Saved Places: When you create a Saved Place, the app uses map and address resolution services:
    • iOS: Uses Apple Maps and Apple’s built-in mechanism for converting geographic coordinates to human-readable addresses. This is subject to Apple’s Privacy Policy and Terms of Use.
    • Android: Uses Google Maps and Google’s coordinate-to-address resolver. This is subject to Google’s Privacy Policy and Terms of Use.
  • Your Control: All location features are optional and can be disabled at any time through the app preferences. Location data remains stored locally on your device.

User Privacy and Data Handling

We take your privacy very seriously. We will never share any personal information with any third party. This app is designed to be a personal journal, and the information you enter should remain private to you.

To support data integrity and availability, we offer backups of your database on Google and Apple servers. Additionally, you can download your database and store it yourself. Please note that once you download your database, you take full responsibility for who has access to it and how it is handled.

Your Rights

You have the right to:

Website:

  • No cookies to manage: TelemetryDeck doesn’t use cookies, so no consent is required
  • Anonymous by design: All data is anonymized and cannot be linked to you personally
  • Automatic test mode: Localhost and development environments are automatically excluded from analytics

Mobile App:

  • Access the data stored on your device
  • Delete the data stored on your device
  • Stop the collection of anonymized app activity data (manage this in app settings)
  • Disable location features at any time through app preferences
  • Since all data is stored locally on your device, you can manage and delete your data directly within the app

Account Creation and Management

Users have the option to create accounts within the app. These accounts are managed securely through Supabase. The accounts are used for the following purposes:

  • Purchases: To facilitate and validate subscription purchases
  • Rate-Limiting: To ensure fair usage of the app’s features and prevent abuse

All user data, including mood and activity entries, photos, and other personal information, remains stored locally on your device. This data is securely backed up on Google and Apple servers to ensure data integrity and availability. We do not access or transmit this data to our servers or any third party.

Subscription Purchases

Users can purchase subscriptions to access premium features within the app. These purchases are handled securely through RevenueCat. RevenueCat processes subscription transactions and ensures compliance with applicable payment regulations. We do not store any payment information, as this is managed by RevenueCat and the respective app store (Google Play or Apple App Store).

Data Deletion

Users have full control over their accounts and data. You can delete your account and all associated data directly within the app. This includes:

  • Your account information managed by Supabase
  • Any data we have on you, including anonymized app activity data and subscription details

Once you delete your account, all data stored on our systems will be permanently removed. However, any data stored locally on your device will remain unless you delete it manually.

We are committed to complying with all applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). As such, you have the following rights:

  • Access: You can request access to any data we have about you
  • Correction: You can request corrections to any inaccurate or incomplete data
  • Deletion: You can request the deletion of your account and all associated data
  • Data Portability: You can request a copy of your data in a portable format

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: hello@stojanovventures.com